Selling psychology is always involved when is comes to real estate. You are sending your potential buyers messages, whether you know it or not! Make sure you are sending the right message! Discover what you are telling them in our latest blog post!
To really understand your buyer, you must know who they are. While you don’t want to stereotype, you can educate yourself on the demographics of your area. Are there more families or more singles? Recent grads or older, retired couples? Think about who your buyer is likely to be. Picture them and even give them a backstory! Think about what they’re going to want to see in a home they purchase and give them that!
Clutter Makes Your Buyers Feel Intrusive
And if you feel intrusive, you won’t feel comfortable, and if you don’t feel comfortable, you aren’t going to make an offer. Personal items make people viewing your home feel intrusive and like they are somewhere they shouldn’t be. This is NOT the vibe you are trying to give off! They need to be able to picture themselves in the house, and that might be difficult with your wall of bowling trophies or the life-sized family portraits.
Clean up all personal items and any clutter laying about. Don’t leave paperwork out or pictures on the fridge. You want to home to feel clean, inviting and relaxed.
Get The Home Ready For Your Buyer
Most of the buyers don’t want to have to make a lot of changes. If family has small kids, they most likely aren’t going to buy a pool home with a cactus garden. So, if family buyers are dominant in your neighborhood, you should keep that in mind and to adjust your home upgrades to be suitable for them.
The bad side of this is that if you have The Lion King wallpaper in your bedroom, retired couples aren’t likely to be interested in it. People should be able to imagine themselves living in that space. This is why it’s always the best idea to just leave everything neutral, so people can see this room being their new office. When you’re preparing your house for showing, you should always keep your buyers in mind. And, most importantly, keep the house clean, warm, fresh and sleek!
Have A Purpose
It isn’t rare that one room has multiple purposes. An office space may also be a nice little guest room. A gym could be a playroom or a game room at the same this. This is really practical for you, however, it can confuse your potential buyers and even overwhelm them. This is why you should always define the purpose of the room, and they can later on do with it whatever they’d like, but you must let them make that decision on their own. When you define the purpose of every room, it will make the house feel more organized and they will have an easier time imaging themselves living in it.
Properly staging your home is a critical factor if you are looking for a fast sale at the price you want. A lack of order, tidiness, and neatness can give off the vibe that you are apathetic when it comes to your home. If you don’t take care of the things people see on the surface, what else are you not taking care of? Well planned staging tells people that you take pride in your home. This adds perceived value and will tell potential buyers that you have taken care of the property.