Selling a home is a difficult process on its own. Having to sell a unique property is a task on a whole different level! Many people who have homes incomparable to others have trouble finding buyers for them. Despite this, selling a one-of-a-kind property isn’t impossible.
A unique home is a property that can’t be compared to others in the area. A property can be unique thanks to its value, its size, or the number of upgrades that have been done. Selling such a property can prove to be rather difficult, as most buyers are searching the area looking for homes typical for it. No one will search real estate on the countryside looking for multi-family buildings, and selling a single-family house in the center of a metropolis isn’t something that happens every day. If you want to sell a unique property, there are several tips and hints you need to know. Let’s get started.
Advertise to the Right Target Audience
When you want to sell a unique property, you have to know who your potential buyers are. Most buyers won’t be interested to look into out-of-the-ordinary property, especially if the house is above the average market value. You have to think like a buyer. Who might be interested into a house like this and why? What made you fall in love with this house? You have to answer these questions and then focus on the kind of people you were thinking about. Find the ways to contact these people. Don’t just focus on the MLS, find other places to advertise on.
Don’t Forget the Staging
Staging a home is really important, especially when you are trying to sell a unique property. If your home is rather big or expensive, buyers need to see the advantages of such a house. They must realize that the house is comfortable, beautiful and worth every penny. If you have a unique home, you should always hire a professional stager, as they can help you bring your property closer to the desired audience.
High-Quality Photography and Videos
Most homebuyers are using the internet as a first glance at a listed property. This is especially true in 2020, with social distancing measures at hand. In other words, buyers will be judging your home before they ever even step a foot in it. This is why getting good photos and videos of your home is crucial, especially when you have a property that is unique. It isn’t a bad idea to even get good aerial photos, as they will enable buyers to see your property from a never before seen angle. If you don’t have the right equipment, you should always consider hiring a professional photographer, especially someone who can photograph the property with a drone.
Get a Professional Appraisal
As your home is unique, estimating its value is a bit more difficult compared to regular homes. The most commonly used comparative market analysis approach won’t work here, as there are no similar homes in the area. As setting the right price for a home is the most important factor of being able to sell a home, hiring a professional appraiser is always a good investment. This can lower the chances of your house not selling and it can help you to sell a unique property much faster.
Understand that Not Everyone Will Like Your Home
Owning a unique home brings pride to most homeowners. This is why you may feel the need to set a higher price than you should have, or to list your home convinced that tens of people will have a desire to purchase it at once. Although sometimes this can happen, in most cases homeowners will end up disappointed and without a backup plan. Unique properties are not for everyone and you must have a thick skin and realize that a lot of people simply won’t care for it. You have to stay cold as a stone and not allow emotions to get in the way.
Sell a Unique Property to a Direct Buyer
If you have to sell a unique property but don’t have a time to bother with the extensive home selling process, you can always contact your local direct buyer and see if they would be interested in buying it. Direct buyers usually won’t mind your unique house, which means working with them can be a profitable and fast way to sell your house. At the same time, there are many other advantages to working with a direct buyer. For example, they will pay in cash and close the sale much quicker than if you were to sell your house a traditional way. In other words, you will be able to get your money fast and to start a new life as soon as you’d like. Not only that, but direct buyers will purchase house as is. This means that there is no need to hire a photographer, stager, or a maintenance company.