Selling Your House: How To Stand Out In A Buyers Market in Milwaukee

stand out on a buyers marketStanding out in a buyers market can be a challenge when there is so much competition to be had. Are you thinking about selling your house in Milwaukee?

If so, we’ve come up with some great ways to help your home to stand out from the rest. No matter what the market is like, with the right strategies in place, you will be able to sell quickly and for the price you want.

Offer Incentives

In order to stand out, you need to offer things your competitors aren’t remembering. For example, you can cover the closing costs up front, or offer a gift card so the buyers can fix up the house according to their liking. Adding some gift may also be a cute addition, so consider giving them a nice couch or a TV. Don’t go overboard with this, as gifts can be too expensive and may even be considered a burden. Do something that is creative, while at the same time memorable.

Pay for Repairs

Buyer is wanting to negotiate the price because of some previously unnoticed repairs? No problem, pay for all of the repairs yourself! This way you will win over your buyer and they will stop worrying about any additional costs they were afraid of before. Of course, plan your home price accordingly.

The Price is Right

Every time you alter the price, the change is recorded on the MLS. People can easily see the price history, and the changes they see give subtle, subconscious messages about the house. Dropping the price a few grand every couple weeks can make you look desperate or like there is something wrong with the house. You might appear as if you don’t know the actual value of the house and are just fishing for someone to come along and buy. This will shoo away many buyers. If you are going to drop your price, plan on doing it in one bold move. Instead of dropping the price by say $2000, drop it instead by $15,000. This will catch everybody’s attention and will tell people you are ready to sell now. Such a huge drop can be looked at like you would look at a sale. People buy more when they think they are getting 20% off.

Use the Right Agent

If you want to make a sale on your Milwaukee house, you must choose the right agent. Don’t just choose according to online reports and don’t look for the most sought after agent out there. Work with an agent who will immediately give you all of the stats and market reports and who will help you with the numbers until your goal is reached.

Curb Appeal

First impressions matter. Studies show that people decide if they will ultimately make an offer within the first few seconds of seeing a home. A bad first impression will stick with them as they view the house, and will likely not lead to an offer. However, with a little raking, weeding, and planting, your curb appeal can change over night. You don’t have to spend a fortune. Simply clean up any clutter and pull the weeds. Cut back anything that has become over grown, and plant a few flowers to add a pop of color. Having a welcoming front yard will immediately make people feel like they are at home.

Now is Not The Time To Go Cheap

There is a lot of competition. If you are serious about selling, spend the money getting good photographs and having a professional stager come in. Bad photos will encourage people to pass by your listing, without giving it a second thought. Pictures say a thousand words and you will want to work with a professional photographer who can highlight your home in the best way possible.

We would love to help you if you are thinking about selling your Milwaukee home! Send us a message now, or give us a call! (262) 288-0580

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