With all the competition out there, selling your home can sometimes take some strategy and out of the box thinking. Buzz needs to be created for your home, but it can be difficult to do that when there are a number of other similar homes out there, all similarly listed.
So how do you stand out? Our latest post will discuss unconventional real Estate selling tactics, and how you can use them to sell your home fast!
Throw A Party
When you have an open house, you should keep in mind that most potential buyers have already seen a dozen of houses similar to your own. This is why you should consider adding a personal touch to your open house, and what better way to do so than to throw a little party! Depending on the time of the year, you should consider throwing a barbecue in your backyard, or making some nice smoothies. This will make everyone feel more comfortable, while also having fun in what could be their new property.
And if that alone isn’t enough for making you opt for a open house, you can always inform yourself better about pros and cons of an open house on our blog.
Use an Unconventional, Humorous Ad
Real estate ads all tend to look the same. All homes are described as “beautiful” and is seems like most neighborhoods are described as “highly desirable.” So many ads lack creativity, which makes them blend in with all the others. Instead of a generic, boring ad, make yourself stand out by being bold and possibly funny. “Man Cave for Sale, (also Has 4 Bedrooms!)” Even if they aren’t looking for a “man cave’ per se, the ad will stick in their memory, and the use of humor makes you seem human as opposed to the typical, robotic, real estate ads.
Big Ticket Items
One of the newer tricks that sellers are using more and more is giving small gifts to their buyers. This gift should be something that is useful and that the buyers may want, but something that they most likely won’t feel like wasting money on. For example, a nice idea is to give your buyers a TV or a couch that will go well in their new living room. Some sellers go as far as gifting a new car! No matter what you decide, keep in mind that people just love getting things for free.
Get High Tech
Spending a little extra money upfront can lead to some big returns down the line. Think about hiring a videographer to make a video of your house, but have them make it look like the preview to a Hollywood blockbuster! Or have professional photos taken using a drone. The unique, aerial perspective, will add a whole new dimension! People will also be able to “get a lay of the land.” Do forget to include to showcase the neighborhood! Having some great photos of the local area can help potential buyers get a real sense of what living in your home will be like!
Take Your Staging Up A Notch
Most people know you need to stage a home to some extent to really make buyers fall in love. However, by kicking it up a notch, you will make your home absolutely unforgettable. Think about details you would see at a luxury hotel or high-end residence. Hang only the most elegant, fluffy hand towels in the bathroom. Present hors d’oeuvre on an elegant serving tray. Even if these aren’t items you would use in your everyday life, bringing them into your home during these moments will make visitors to your home feel a sense of luxury and refinement. This will help your home stand out among others they might be looking at.
Have a Sleepover
Well not exactly. If you are no longer living in the home, and you have a buyer who is on the fence, offer them the option to spend a night in the home! This way they can really get a sense of what living there and waking up in that house will be like!